ActiveCampaign combines various aspects of small business marketing into an integrated and user-friendly platform. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers.
- Lead Scoring
- Multivariate Testing
- Analytics (ROI Tracking)
- Campaign Segmentation
- Channel Management
- Email Drip Campaigns
- Landing Pages
- Lead Management
- Lead Nurturing
- Website Visitor Tracking
Pricing varies depending on number of users: [ActiveCampaign Pricing (https://www.activecampaign.com/pricing)
Free Trial Available
4.6/5 (out of 8497 reviews)
Reviews (Snippets from G2)
- It is simply the best email marketing solution on the market, and honestly I have tried almost all of them.
- Best way to connect and engage your clients and customers to solve their problems and needs.
- Active Campaign is a great all-around marketing solution for businesses of any size.
- Easy to use and easy to set up software, available with amazing tools.
- What makes the AC the best is how customizable and flexible its capabilities are for automation. Support is very accessible and fast to get.
- Active Campaign houses multiple ways to connect and engage with your audience, from personal email to mass mailings.
- Active Campaign can be a steep learning curve as you get a handle on the many ways it is possible to set the system up to suit you.
- ActiveCampaign is more expensive by a factor of 10 than I am used to, so that's a significant monthly expense.
- I think there could be better email templates and have a more easy-to-use user interface.
- I'd love a built-in survey/quiz maker - their form builder is very basic and definitely needs improvement.
- The design interface is slower than it should be, which can be quite frustrating.
- I haven't figured out where to see engagement other than looking at a bounce or unsubscribe report. When I go in and edit an email, the margins shift and cannot be fixed.
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