Yotpo is one of today’s most popular and worth-of-considering content marketing apps specifically designed for e-commerce stores and retail businesses. At the same time, Yotpo has an array of out-of-the-box features our experts recommend to interested users.


  • Reviews & Ratings
  • Loyalty
  • Referrals
  • SMS Marketing
  • Visual UGC


Pricing varies depending on number of users: Yotpo Pricing

Free Trial Available


G2 Score

4.3/5 (out of 155 reviews)

Reviews (Snippets from G2)


  • I like the ability to do flows the most. Allowing me to get very personal and granular with all of my messages.
  • Yotpo has been great to increase reviews on our fast-growing site. We have many SKUs so it was hard to obtain reviews for products other than our most popular.
  • After implementation, the platform is easy to use and makes real-time changes to displays on the website seamless.
  • Moderating reviews and replying to a customer could not be easier.
  • Review request email template is pre-built with the necessary attributes important to gathering feedback.
  • Trusted review app that integrates with other platforms we use daily for our ecommerce business: Shopify and Klaviyo specifically.


  • Free and Growth(paid) plans are very basic and limited when it comes to features, customizations, integrations and social sharing etc.
  • The mobile pop up version could use a little improvement. The mobile version appears warped if an image is part of the sign up pop up message.
  • Once you've uninstalled and re-installed, the auto-set-up doesn't populate again.
  • The price. It's expensive software and there are add ons which feels like nickel and diming.
  • SMS Bump offerings are limited and we do not receive the support needed to be successful.
  • Having to upgrade to access different features that should be standard inclusions.

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