Omnisend

Omnisend

Omnisend is an ecommerce marketing automation platform that provides an omnichannel marketing strategy for businesses. The software combines emails, SMS, social media, and other channels into a single platform so marketers can reach more customers and boost revenue.

Features

  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Pricing

Pricing varies depending on number of users: Omnisend Pricing

Free Trial Available

Yes

G2 Score

4.6/5 (out of 600 reviews)

Reviews (Snippets from G2)

Pros

  • I love the full integration with Shopify. I'm someone who uses Shopify for every transaction in my company, so this is extremely relevant.
  • The customer service has been outstanding! They give really thorough answers when I get stuck, and take on suggestions too. I know I can move past any hurdles in safe hands.
  • I really like how you can decide which month you want to email and which months you want to pause your account.
  • I find it an amazing application, the interface is very friendly, comfortable and easy to understand. It also has a very ergonomic design with a menu that makes it easy to find all the tools it has.
  • It is really easy to set up and use. I love the Automations that I can do with Omnisend it makes it easy to create workflows and have them work for you.
  • The platform has a very nice look to it and is generally pretty intuitive. I like how easy it is to create emails.

Cons

  • I don't like the lack of customer behavior insights.
  • It gets too technical sometimes, specific processes require you to understand C before when you want to do A.
  • It would be nice to be able to segment by gender while using the product recommender. Right now, it's not possible.
  • I dislike that the price of plans significantly increases when adding subscribers.
  • I dislike the way you have to pay for the SMS feature.
  • Very poor colour scheme, limited features, as compared to Klaviyo and Mail Chimp, very basic templates, the UI needs a lot of improvement.

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