Popular Pays

Popular Pays

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale.


  • TikTok Search
  • Discover
  • Manage Relationships
  • Threads
  • Campaigns
  • Content Library
  • Report & Analyze


Pricing varies depending on number of users: Popular Pays Pricing

Free Trial Available


G2 Score

4.4/5 (out of 200 reviews)

Reviews (Snippets from G2)


  • I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too.
  • Their software made it quick and easy to connect and collaborate with influencers.
  • Popular Pays really values and the creator - they respect their craft & their rates, which I really appreciate!
  • I've been on Pop Pays ince 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners.
  • I think the platform is relatively easy to navigate and I like how the reps help you along every step of the way.
  • The user experience on the platform is great. I love having all of my assets from creators in one place.
  • I enjoy the recent feature you've added that allows clients to direct message us. It's made a huge difference with the type of content I produce.


  • With payment arriving net 30, I was hopeful that meant rates would increase, but it didn't.
  • I am not getting desktop or email notifications in real-time when I receive a new message from my creators.
  • I wish you could combine an Instagram and Tik Tok brief into one, I don't love how they need to be two separate briefs.
  • I think feedback on why you're not selected for a campaign would be very helpful.
  • It would be helpful to be able to negotiate rates & talk to the brand beforehand.
  • I don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer.

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