BuzzSumo provides social insights for content marketing and SEO campaigns. Analyze what topics, headlines, and content formats work. Get content alerts whenever your brand or topic is mentioned.


  • Content Analysis Reports
  • Domain Reports
  • Influencer Searches
  • Backlinks
  • Journalist Profiles
  • Question Analyzer
  • YouTube Analyzer
  • Top Author Search
  • Facebook Page Analyzer
  • Facebook Pages


Pricing varies depending on number of users: BuzzSumo Pricing

Free Trial Available


G2 Score

4.5/5 (out of 84 reviews)

Reviews (Snippets from G2)


  • The tool brings a lot of benefits by which we can optimize our web pages performance.
  • One of the tools that makes it easier to navigate within the site is the search filter and favorites because it gives me a trend perspective according to my daily preferences.
  • Helps in understanding the popularity of a page. Helps me in easily designing by back-link strategy.
  • Finding influencers for our niche is easy and helps in increasing brand awareness and building backlinks also.
  • Really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.


  • Maybe too many email alerts but that can probably be configured.
  • After the 30 day trial, there is a cost associated with the higher tier account options.
  • It is a bit pricy compare to other tools.
  • It is not too intelligent to show results based in previous searches and doesn’t allow negative keyword entry.
  • The marketer tabs are a bit messy as they are focused on Twitter identities and I have seen bot accounts often mixing in the tests.

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