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Matomo

16827 stars

Matomo (formerly Piwik) is an open source Google Analytics alternative that gives you full control over your data and protects user privacy

Commerical Alternatives

Features

  • Real time data updates
  • Customisable dashboard
  • Goal Conversion Tracking
  • Event Tracking
  • Content Tracking
  • Site Search Analytics
  • Geolocation
  • User Segmentation
  • Pages Transitions
  • Page Overlay
  • Site speed and page speed reports
  • Page performance reports
  • Track different user interactions
  • Analytics Campaign Tracking
  • Track traffic from search engines
  • Scheduled email reports (PDF and HTML reports)
  • Heatmap Analytics
  • Session Recording
  • A/B Testing Platform
  • Form Analytics
  • Media Analytics
  • Multi Channel Conversion Attribution
  • User Cohorts
  • Audit log
  • White Labeling

Pricing

https://matomo.org/pricing/

Self hostable

Yes

Customers

MetaLocator, Red Bull, United Nations, Huawei, NASA

G2 Score

4.2/ 5 (80 reviews)

Reviews (Snippets from G2)

Pros

  • Matomo is easy to setup
  • Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails.
  • I like detailed dashboard and ease of tracker functions to watch user activity closely.

Cons

  • Inability to remove previously tracked events making statistics a bit hard to deduct when there are a lot of ones we don't want to track anymore for instance.
  • The installation on the website, by editing the main head-content works easily, but the website speed is less now so would be important to load the script faster to don't block and slow down the loading speed.
  • The mobile application is less powerful than the online dashboard and apps from other software suppliers.
  • Some concepts are non-obvious, eg. funnels vs user paths vs transitions.

Github Activity

License

GNU General Public License v3.0

Repo last updated 2 months ago
PHP
57%
HTML
17%
JavaScript
17%
Vue
2%
Twig
2%
TypeScript
1%
View Github Readme

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