ActiveCampaign

ActiveCampaign

ActiveCampaign combines various aspects of small business marketing into an integrated and user-friendly platform. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers.

Features

  • Lead Scoring
  • Multivariate Testing
  • Analytics (ROI Tracking)
  • Campaign Segmentation
  • Channel Management
  • Email Drip Campaigns
  • Landing Pages
  • Lead Management
  • Lead Nurturing
  • Website Visitor Tracking

Pricing

Pricing varies depending on number of users: [ActiveCampaign Pricing (https://www.activecampaign.com/pricing)

Free Trial Available

Yes

G2 Score

4.6/5 (out of 8497 reviews)

Reviews (Snippets from G2)

Pros

  • It is simply the best email marketing solution on the market, and honestly I have tried almost all of them.
  • Best way to connect and engage your clients and customers to solve their problems and needs.
  • Active Campaign is a great all-around marketing solution for businesses of any size.
  • Easy to use and easy to set up software, available with amazing tools.
  • What makes the AC the best is how customizable and flexible its capabilities are for automation. Support is very accessible and fast to get.
  • Active Campaign houses multiple ways to connect and engage with your audience, from personal email to mass mailings.

Cons

  • Active Campaign can be a steep learning curve as you get a handle on the many ways it is possible to set the system up to suit you.
  • ActiveCampaign is more expensive by a factor of 10 than I am used to, so that's a significant monthly expense.
  • I think there could be better email templates and have a more easy-to-use user interface.
  • I'd love a built-in survey/quiz maker - their form builder is very basic and definitely needs improvement.
  • The design interface is slower than it should be, which can be quite frustrating.
  • I haven't figured out where to see engagement other than looking at a bounce or unsubscribe report. When I go in and edit an email, the margins shift and cannot be fixed.

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