CleverTap is an extremely powerful, comprehensive, user-friendly solution used by top mobile brands to build valuable, long-term relationships with their users. CleverTap provides two things: access to real-time behavioral analytics, so our customers can better understand who their users are; and a platform with which they can engage users on the right channels, at the right time, and with a message that resonates.


  • Push Notification
  • Email Automation
  • In-App Messaging
  • SMS Messaging
  • Product Experiences
  • Personalization
  • A/B Testing


Pricing varies depending on number of users: CleverTap Pricing

Free Trial Available


G2 Score

4.5/5 (out of 189 reviews)

Reviews (Snippets from G2)


  • The amount of channels that you can use to reach your customers with marketing campaigns is truly amazing!
  • I have to say that CleverTap has made a significant contribution to increasing app engagement and conversion rate from free to paid users and decreasing churn rate.
  • Very Easy to use and analyze your audience based on Segments, Events, Funnels, Cohorts.
  • Having Used other Marketing Automation tools earlier, what Clevertap brings to the table is something beyond usual.
  • Omni-channel engagement models, performance and analytics around push notifications, prompt and dedicated support.
  • I can easily send IGP & PNs with fewer efforts.


  • Analytics could be better. Sometimes doesnt feel intuituve and the are some time metrics limitations.
  • Unclear communication in certain actions that requires industry-wide standardization.
  • Sometimes the report doesn't match with our data.
  • There are few challenges with respect to Events and container storage and their estimates.
  • One thing I don't like is you can't search a particular user profile with a Phone Number.
  • The documentation isn't good enough. It's a bit hard to find what you really need. I had to send a lot of queries to their customer support.