Wistia is the leader in Brand Affinity Marketing for small and medium-sized businesses. Wistia provides innovative video marketing software which enables any company to create captivating viewing experiences on their sites and gives them the tools to find, engage and grow a community of brand advocates.


  • Fully customizable player
  • Lead generation tools
  • Embeddable Channels
  • Marketing integrations
  • Actionable analytics
  • Custom ad audiences
  • Free education
  • Unparalleled support
  • A friend in the video business


Wistia has a free plan for users starting out and a 99$/ month plan: Wistia Pricing

Free Trial Available


G2 Score

4.6/5 (out of 244 reviews)

Reviews (Snippets from G2)


  • The video customization features of Wistia are fantastic, including turnstile forms and its powerful integration with Hubspot and Hubspot forms.
  • It's fast, reliable and so easy to use!
  • Video replacement is a life-saver, especially for keeping our training videos up to date.
  • The interface is so easy-to-use! And it's visually pleasing.
  • The user interface is really clean and intuitive and makes working with the tool on the backend extremely easy.
  • They are always adding new features and their blog and video tips/how-to's are so relevant to the needs of their clients.


  • No HDR support (that I can uncover) , can't move annotations wherever you want.
  • There's just one thing: I wish there were more ways to organize and sort through your video library.
  • Only 1 channel. Only the advanced plan allows for multiple channels.
  • The price for the advanced plan is a very large jump from the pro plan, in fact its almost 4x.
  • Analytics are somewhat limited and the project folder structure isn't super intuitive and it's sometimes glitchy to move a video from one project to another.