Instapage

Instapage

Instapage is a service that lets you build landing pages for your online marketing and promotion campaigns with ease. It offers features such as A/B Testing, multiple campaign management, easy page building, and a lot more!

Features

  • A/B Testing
  • Drag and drop Builder
  • Pre-built Templates
  • Pixel Perfect
  • Mobile Friendly
  • Form Integration
  • Sticky Bars
  • Pop-ups
  • Countdown Timer
  • Dynamic Text Replacement (DTR)
  • Analytics
  • SEO Optimized
  • Custom Domain
  • Files Download

Pricing

Pricing varies depending on number of users: Instapage Pricing

Free Trial Available

Yes

G2 Score

4.4/5 (out of 318 reviews)

Reviews (Snippets from G2)

Pros

  • Landing pages are extremely quick to get up and running with minimal effort.
  • Incredibly easy to use - as easy as using a word document or publisher file - to create webs pages.
  • Design features are extremely easy to use, very intuitive.
  • Instapage helps us scale clients fast. Global blocks speed up productivity. It’s quick to pick up for new team members.
  • The whole Instapae interface is very intuitive and the A/B testing opportunities in the Experiment section help us a lot to keep optimizing our pages for conversions.
  • Page speeds are great.

Cons

  • I find the templates are more tech-oriented and would love it if there were more options for different services or industries.
  • I think it can be a little bit annoying that you cannot make any changes on landing pages with experiments running on them.
  • The mobile editor is weak. Needs to work better with small elements. Should be able to create mobile content first.
  • Some of the more complicated back-end features (dynamic text replacement, adding custom google analytics tracking) are somewhat hard to follow with the documentation provided.
  • We've been frustrated on many occasions with needing to begin with desktop first and with the limited customization options in the mobile view.
  • Some tool glitches made us waste many hours of work that got lost, and Instapage never really seemed to take responsibility.

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