Popular Pays

Popular Pays is a creative collaboration software that makes it easy for brands to work with content creators and influencers at any scale.

Features

TikTok Search
Discover
Manage Relationships
Threads
Campaigns
Content Library
Report & Analyze

Pricing

Pricing varies depending on number of users: Popular Pays Pricing

Free Trial Available

G2 Score

4.4/5 (out of 200 reviews)

Reviews (Snippets from G2)

Pros

I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too.
Their software made it quick and easy to connect and collaborate with influencers.
Popular Pays really values and the creator - they respect their craft & their rates, which I really appreciate!
I've been on Pop Pays ince 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners.
I think the platform is relatively easy to navigate and I like how the reps help you along every step of the way.
The user experience on the platform is great. I love having all of my assets from creators in one place.
I enjoy the recent feature you've added that allows clients to direct message us. It's made a huge difference with the type of content I produce.

Cons

With payment arriving net 30, I was hopeful that meant rates would increase, but it didn't.
I am not getting desktop or email notifications in real-time when I receive a new message from my creators.
I wish you could combine an Instagram and Tik Tok brief into one, I don't love how they need to be two separate briefs.
I think feedback on why you're not selected for a campaign would be very helpful.
It would be helpful to be able to negotiate rates & talk to the brand beforehand.
I don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer.

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