Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.


  • Social Media Analytics
  • Planning And Publishing
  • Customer Engagement
  • Social Media Analytics


Pricing varies depending on number of users: Buffer Pricing

Free Trial Available


G2 Score

4.3/5 (out of 853 reviews)

Reviews (Snippets from G2)


  • After finding Buffer, we didn't miss any dates, and users always get our event dates on time.
  • Buffer makes it easy to tag businesses (a recent addition for Facebook), share multiple videos and really plan out your content.
  • Buffer provides a cheap, easy, and laid-back alternative to social media post scheduling.
  • I love the authorizing a post feature. gives an easier way to get things approved or denied when in different locations.
  • Buffer can be used to share content on different social media channels at the same time without logging into respective accounts. Buffer supports multi-media format sharing.
  • Buffer is great because it keeps updating regularly, so we don't miss any new features that would boost our productivity.


  • Buffer extension lags in Google Chrome, despite its great features.
  • Buffer does not support Linkedin Groups integration.
  • I wish they could provide the stories schedule with the free plan.
  • Software is good, but the price plan is expensive for small advertising companies.
  • The analytics tool seems much limited and basic.
  • I cannot post videos! I don't know; maybe the feature is available on the premium version.

Buffer Alternatives