Buffer

Buffer (also known as “Bufferapp”) is a multi-purpose social media marketing software tool. Buffer's core feature is the ability to draft and schedule posts for sharing across multiple social networks including Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Features

Social Media Analytics
Planning And Publishing
Customer Engagement
Social Media Analytics

Pricing

Pricing varies depending on number of users: Buffer Pricing

Free Trial Available

Yes

G2 Score

4.3/5 (out of 853 reviews)

Reviews (Snippets from G2)

Pros

After finding Buffer, we didn't miss any dates, and users always get our event dates on time.
Buffer makes it easy to tag businesses (a recent addition for Facebook), share multiple videos and really plan out your content.
Buffer provides a cheap, easy, and laid-back alternative to social media post scheduling.
I love the authorizing a post feature. gives an easier way to get things approved or denied when in different locations.
Buffer can be used to share content on different social media channels at the same time without logging into respective accounts. Buffer supports multi-media format sharing.
Buffer is great because it keeps updating regularly, so we don't miss any new features that would boost our productivity.

Cons

Buffer extension lags in Google Chrome, despite its great features.
Buffer does not support Linkedin Groups integration.
I wish they could provide the stories schedule with the free plan.
Software is good, but the price plan is expensive for small advertising companies.
The analytics tool seems much limited and basic.
I cannot post videos! I don't know; maybe the feature is available on the premium version.

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