Semrush

Semrush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Their tools and reports are able to help marketers that work in the following services: SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, Campaign Management.

Features

Keyword Research
On-page SEO
Competitor Analysis
Content Marketing
Local SEO
Rank Tracking
Social Media Management
Link Building
Competitor SEO Analysis
Content Creation and Distribution
Content Optimization
Content Marketing Analytics
Market Analysis
Paid Advertising
Competitor PR Monitoring
PPC Keyword Research
Website Monetization

Pricing

Pricing varies depending on number of users: Semrush Pricing

Free Trial Available

Yes

G2 Score

4.5/5 (out of 1297 reviews)

Reviews (Snippets from G2)

Pros

SEO and Social Media analysis. Very complete with meaningful insights. Followers, engagement, activity analysis with competitor comparison, it is all anyone would need to simplify and automatize work.
We use Semrush to rank up our website and work on SEO projects also it help us with content optimization efforts.
SEMrush provides what is arguably the most comprehensive platform available for SEOs to manage their website.
The keyword overlap and gap are for me the most helpful features provided by SEMrush.
The best aspect for us is the position tracking using keyword lists so we can see how we're measuring up for our most important terms.

Cons

The social media followers part is often not updated; semrush could improve it to real-time measurement.
Cost is a concern. the cost is too high else the Semrush is best.
Features that take up screen space but are present on the user interface are an annoyance.
Several essential functions need the use of projects, and the number of projects that may be performed at the same time is limited by the rules of Semrush.
One improvement that I'd like to see is in how SEMRUSH caches pages because it doesn't always pick-up on the change when we resolve an issue and rescan the site for one or two days.
I would like someone on their side to bounce ideas off of. Also would prefer to have more regional options, and some of the extensions are pretty expensive.
It takes a bit of time to acquaint yourself with the user experience and to really take command of all features and functionality.

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