Mailchimp

Mailchimp

MailChimp is a popular email marketing service that offers generous plans for small and developing enterprises, and can also handle large volumes of emails for big businesses and organizations.

Features

  • Email Beamer
  • Email Designer
  • Email Templates
  • Integrations
  • Merge Tags
  • Multi-User Accounts
  • Custom Forms
  • Segmentation and Groups
  • Subscriber Profiles
  • Automation
  • Spam Filter Diagnostics
  • Email Delivery
  • Geolocation
  • Email Client Testing
  • RSS-to-Email
  • Delivery by Time Zone
  • A/B Testing
  • MailChimp Coupon Scanner
  • MailChimp Editor
  • MailChimp Mobile
  • MailChimp Snap
  • MailChimp VIPs
  • Mobile Signup Forms
  • SMS for Events
  • Campaign Archives
  • Social Profiles
  • Social Sharing
  • Reports

Pricing

Pricing varies depending on number of users: Mailchimp Pricing

Free Trial Available

Yes

G2 Score

4.3/5 (out of 11446 reviews)

Reviews (Snippets from G2)

Pros

  • I like that I can save templates and maintain consistency in my emails.
  • Mailchimp is easy to implement, basic setup requires less than few hours.
  • I love that you can start even with zero budget, it's really helpful because it gives you the opportunity lo learn how the platform works.
  • It is great for those starting out because you get a lot for free.
  • Mailchimp has a very modern yet user friendly UI experience which is in my opinion it's the biggest USP among competitors.
  • Mailchimp is straightforward to navigate! I also like the different options with Audiences and tagging.
  • MailChimp is a reliable email marketing platform that is perfect for small businesses since it offers several of marketing options.

Cons

  • Pricing structures are misleading and seem excessive for the amount of users you have or number of messages you send out each day.
  • MailChimp templates are not user-friendly and are confusing.
  • Responsiveness is a major issue I found in all my email campaigns designed in Mailchimp.
  • The layout is still fairly limited considering how far drop and drag technology has come.
  • My only dislike is the pace of development.
  • It's becoming a platform even to broad. It has so many features that requires some time to understand how it work.

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