Marketing Tools 💼

Hello 👋

It is hard to keep up with the ever expanding list of marketing tools out there- there are about 10000 products categorized as marketing software.

We've curated the list of 250 top marketing tools that marketers should be aware of. This was done by selecting the top 3-8 tools in each category like Email Marketing, Live Chat, Affiliate Marketing, Content Creation, Content Marketing, Website Builders etc.

We hope this list helps you build your Marketing Stack! ❤️

Email Marketing

Email marketing software is service-based software that marketers use for email marketing. This software can be used for a variety of different purposes, from growing a list of email subscribers, to designin...

Mailchimp Delivra Encharge Mayple

24 Products

Search Engine Optimization

Search engine optimization (SEO) software, or organic search marketing software, is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provide...

Ahrefs Moz BrightEdge Semrush

8 Products

Live Chat

Live chat software allows companies to communicate with their website visitors in real time via chat windows.

Intercom Drift btw

3 Products

Social Media Management

Social media marketing software allows users to manage their social media presence across multiple social media platforms. The software facilitates the posting, scheduling, and sharing of content on social m...

Mention Zoho Social SproutSocial Buffer

12 Products

UI Design

UI design tools give designers what they need to design accurate hi-fi wireframes, mockups, and prototypes and render minimally viable products. They represent the nuts and bolts of a design, communicating i...

Figma Adobe XD

2 Products

UX Design

UX design tools focus on the user and how they’ll experience the content. These tools can help structure the information architecture, as well as how someone will flow through the experience. Since this is m...

InVision

1 Product

Social Proof

Social proof is a marketing technique that you can use to ease the minds of potential customers by showing them that others are using and enjoying your products and services. It's based on a psychological ph...

Proof Pulse

1 Product

Video Editing

Video editing software is any software program capable of editing, modifying, generating, or manipulating a video or movie file. With a video editor, you can remove sections of the video, cut and arrange a v...

Adobe Premiere Pro Final Cut Pro X
Renderforest Video Maker Camtasia

4 Products

Video Marketing

Video marketing is one of the best ways to promote your brand online. It is an effective way to engage your website visitors as well as drive traffic to your site. People spend approximately 5.5 hours every ...

Loom VideoAsk BigMarker VidIQ

5 Products

Content Creation

There are a variety of content creation tools out there that businesses and organizations can use to make it easier to scale content creation processes.

Copy.ai Jarvis
Tiled
Powtoon

5 Products

Content Marketing

A Content Marketing Platform is a software solution that enables marketing organizations to centralize and streamline their upstream marketing processes from beginning to end, including planning and briefing...

BuzzSumo ContentStudio Outgrow MarketMuse

6 Products

Infographic

There are several tools in the market allowing us to easily create better images and infographics to use in our marketing efforts.

Visme Piktochart

2 Products

Stock Photo

You can use stock images for all kinds of marketing and business-related purposes: landing pages for your products, social media images for your channels, newsletter images for your campaigns, even stationer...

Burst Unsplash Freepik Pexels

4 Products

Graphic Design

A photo editing app is a software application designed to edit pictures on a mobile device. For a business, this means you can create a great visual strategy, displaying your products in a professional manne...

Pablo Adobe Spark removebg Canva for Enterprise

5 Products

Digital Analytics

Digital analytics software tracks website visitors and measures web traffic. Marketers, web developers, and analysts use digital analytics suites to report on the effectiveness and popularity of web experien...

Google Analytics Looker Instapage 
Optimizely

16 Products

Business Intelligence

Business Intelligence Software (or BI software) is a class of computer applications that process and analyze corporate data to produce quality insights, and help understand the health of your business. BI so...

Zoominfo Lusha Apollo.io RocketReach

10 Products

Analytics

Analytics tools are a core part of any BI and analytics platform and can help you understand and analyze data.

Kissmetrics

1 Product

Usability testing

Usability Testing or User Experience (UX) Testing is a testing method for measuring how easy and user-friendly a software application is.

UserTesting

1 Product

Customer Engagement

Customer engagement tools help you better interact with your customers. In the digital age, customer interaction is key.

CleverTap MoEngage WebEngage

3 Products

CRM

CRM software (customer relationship management software) is a tool that's designed to help your organization offer your customers a unique and seamless experience, as well as build better relationships by pr...

Agile CRM GreenRope Creatio CRM

4 Products

Website Builder

Website builder software is utilized to construct websites without manual code editing. This type of software consists of two main categories. Online proprietary programs offered by web hosting companies. Th...

Webflow Wix Poptin Squarespace

6 Products

Marketing Automation

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns --...

Omnisend
Klaviyo SharpSpring ActiveCampaign

17 Products

Digital Adoption Platform

Digital Adoption Platforms (DAPs) are software designed to simplify the adoption of new technology and improve your digital transformation efforts. They also act as hubs for collecting, sorting, and sharing ...

Userpilot Appcues WalkMe

6 Products

Affiliate Marketing

Affiliate marketing is a kind of performance-based marketing in which a company rewards its affiliates for each visitor or customer gained by the affiliate’s marketing efforts. If you own a website or blog, ...

Post Affiliate Pro
Referral Factory

5 Products

Customer Data Platform

A customer data platform (CDP) is software that collects and unifies first-party customer data—from multiple sources—to build a single, coherent, complete view of each customer.

Bloomreach Emarsys Totango

7 Products

Demand Generation

Demand Generation Software is the new-age marketing process that aids marketing professionals in promoting new products, creating awareness and demand for products and solutions on offer, and expanding to ne...

PostBeyond
DSMN8 GaggleAMP Keap

7 Products

Price Optimization

At its core, price optimization software simply helps companies determine the optimal price for their goods and services. It uses algorithms to process large amounts of historical data to quickly spit out an...

PROS Pricing Prisync

2 Products

Survey

Survey software allows users to create online surveys, quizzes, polls, and other web forms. These are then distributed to an organization's targeted audience to conduct market research or solicit feedback an...

SurveyMonkey Enterprise

1 Product

Advertiser Campaign Management

Advertiser Campaign Management software is used by advertisers to buy, manage, and track ads online. Advertiser campaign management software can access various digital advertising channels including display,...

Madgicx Google Ads

2 Products

Community Management

Community management platforms function primarily to create a digital space for people (community members) to engage in productive discussion. In this space, community members are able to share their thought...

Tribe Glue Up

3 Products

Website Performance

Website performance software facilitates the monitoring, testing, alerting, and reporting of website downtime, speed, health, and reliability. This enables users to uncover, diagnose, and solve website perfo...

Uptime.com Freshping

2 Products

Vector Graphics

Vector graphics software allows users to design and manipulate computer images using geometric and mathematical commands, rather than clicks and strokes as used in drawing software. Vector images created usi...

Adobe Illustrator

1 Product

Privacy Policy Generator

Privacy policy generator software helps companies generate and maintain privacy policies that are compliant with regulatory standards, such as GDPR, CCPA, and other jurisdictional requirements. Privacy polic...

Termly

1 Product

Tag Management

A tag is a short piece of Javascript code that is embedded on web pages, mobile applications, and other relevant digital channels to collect first-party user data. Tag management software simplifies and unif...

Google Tag Manager

1 Product

Reputation Management

According to G2 and Heinz Marketing, 92.4% of customers are more likely to purchase after reading a trusted review. However, generating and monitoring reviews is time-intensive. Online reputation management...

Birdeye NiceJob Synup Thryv

9 Products