Appcues is a customer experience software service that helps companies implement a smooth, personalized user onboarding process. Even without coding skills, users can create product tours, walkthroughs and in-app messages to welcome their customers.


  • Unlimited flows
  • Audience targeting & personalization
  • Flow analytics
  • Advanced behavioral targeting
  • A/B testing
  • Customization
  • Advanced user permissions


Pricing varies depending on number of users: Appcues Pricing

Free Trial Available


G2 Score

4.7/5 (out of 156 reviews)

Reviews (Snippets from G2)


  • I like the flexibility of flows you can build in Appcues and the ways you can use it to engage with your users.
  • Appcues is enough user-friendly (if we talk about building onboarding flows) solution.
  • Appcues has been instrumental for our engagement results in the Open LMS trial.
  • I honestly believe it's a brilliant product and very well done with potential to grow and adapt and lead their market.
  • The UI is smooth, we are able to sync data directly from Heap Analytics to Appcues so that we can target specific users based on their behaviors in our app.
  • The best part of this app is that building app tour using this tool doesn't require coding knowledge. It is also very helpful in collecting NPS data and user feedback.


  • The amount of configurability is limited. It does not allow us to set any delays or define any trigger for triggering an app tour.
  • Sometimes when the file to upload is very huge then the banner widget doesn't show any progress bar.
  • Appcues is one of the more expensive options on the market.
  • I wish there was more ability to customize certain events.
  • Appcues doesn't scale great.
  • There are times where the google chrome extension does not work well.