Google Trends

Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.


  • Link Building
  • Keyword Research
  • SERP Rank Tracking
  • Competitor Analysis


Google Trends is a free data exploration tool.

Free Trial Available


G2 Score

4.4/5 (out of 37 reviews)

Reviews (Snippets from G2)


  • As a digital marketer, it is a must for me and also for the entire marketing team.
  • The Related queries and topic section helps a lot to evaluate some Keywords to use later in Google Ads.
  • I like that I can browse through different topics, related to our industry, and explore what we could focus on to drive more prospective traffic to our website.
  • I like the fact that it is free, easy to access and use, pretty informative, and not complicated.
  • Allows for granularity in terms of region, date range, and topics.


  • There will be no data provided for smaller businesses with minimal traffic.
  • It may not show the websites where the volumes of traffic are pretty low meaning that we can't really see the full picture, but just the tip of the iceberg.
  • They don't give you exact number of people looking for certain things, just their relative share, which requires additional research.
  • Some terms do not deliver much information, especially when you are into the B2B Business.
  • The data on the tools is not useful for small or low volume websites since the keywords on it are trending keywords with huge volume and also the data provided on GT are not exact, the numbers are relative.

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