Salesforce Marketing Cloud

Salesforce Marketing Cloud screenshot

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.


  • Email, Mobile, and Web Marketing
  • Social Media Marketing
  • Digital Advertising
  • B2B Marketing Automation
  • Datorama
  • Web Analytics


Salesforce Marketing Cloud pricing information is offered only upon request.

Free Trial Available


G2 Score

3.9/5 (out of 3665 reviews)

Reviews (Snippets from G2)


  • It's a relatively simple setup process.
  • I like that this tool integrates with other Salesforce features that my client's organization uses.
  • Salesforce Email Studio is the best cloud-based email tool to send a large group of bulk mails.
  • I love the ease of use, customizable features, and database integrations that allow us to easily and quickly reach our customers.
  • It is an intuitive and quite analytical software that collects the information provided by each user and determines their tastes and preferences based on this.
  • Composing email templates and creating drip campaigns is easy with Pardot once you get used to the workflow.


  • The UI can be confusing.
  • You can't create landing pages on different domains/subdomains.
  • Sometimes, the time out setting triggers while you are actively on the page.
  • There are definite gaps in functionality. SLA for sending automated emails is up to 60 minutes which is absolutely awful.
  • It was a bit tough to understand the UI at first.
  • Reporting is less flexible than I'd like, especially where customization is required.

Salesforce Marketing Cloud Alternatives



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Drip is the email and SMS marketing automation platform for growing ecommerce brands who want to take their email marketing to the next level.

Acoustic Campaign

Acoustic Campaign

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Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth.