SEOmoz is the world's most popular provider of SEO software. Their easy to use tools and tutorials make search engine optimization accessible to everyone.


  • Keyword Research
  • Rank Tracking
  • Site Crawl
  • On-Page Optimization
  • Link Research
  • Custom Reports


Pricing varies depending on number of users: Moz Pricing

Free Trial Available


G2 Score

4.4/5 (out of 328 reviews)

Reviews (Snippets from G2)


  • Moz has a good number of keyword databases, backlinks information, local market optimization tools, and the price is almost affordable.
  • Moz is best for all marketers and for SEO professionals for rank up websites drive traffic to website generate leads.
  • As an SEO Specialist, Moz Pro is a necessity for me. I always use Moz Pro for my various SEO needs, but the main thing that I like about it is keyword research and link analysis.
  • It's realy good on concepts like domain authority and search visibility vs. competitors.
  • There's a ton of tools for Keyword research, planning, and strategy. Moz is the easiest to use and the most powerful from a strategy and planning perspective.


  • I don't really enjoy their reporting tools. I had a hard time setting them up, and even with Moz's notes / coaching.
  • The main board is quite complex and difficult to understand at first, however, after a long period of adaptation one ends up getting used to it.
  • Navigating the interface is unnecessarily difficult. Though the keyword tool is good for the US, it does not perform well when looking at international rankings.
  • The site crawl tool doesn't have the robust functionality of other similar tools.
  • Can sometimes be overwhelming to a new user, with more features than you know what to do with.

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