Drift is a live chat messaging solution intended for marketing and sales teams. It offers conversation-like communication right from your website or other contact channels which are transformed into robust marketing platforms so you can better promote your products and close more deals.


  • Visitor Intelligence
  • Target Account Engagement
  • Real-time Personalization
  • Custom Chatbots
  • AI Chatbots
  • Analytics & Insights
  • Expert Services


Pricing varies depending on number of users: Drift Pricing

Free Trial Available


G2 Score

4.4/5 (out of 528 reviews)

Reviews (Snippets from G2)


  • What I like the best about Drift is connecting with potential prospects in real-time while they are on our website.
  • I was looking for a chatbot tool for my website and I found Drift. Drift is a chatbot tool that helps you communicate with customers in real-time on your website.
  • Simple yet clear reporting. The Dashboard gives a gist of how your bots are performing on any given day, which agent had more meetings booked and other stats.
  • It is effortless to customize and set up A/B testing.
  • You can converse directly from its web portal or app. It's super light and doesn't lag. You can customise it, and it's free for basic use!


  • There is no integration with SugarCRM which makes it more manual for us to manage the data.
  • Reports only focus on the agent that initially responds to a chat request, but does not drill down if chat is transferred to another agent.
  • The automation product line is underdeveloped and doesn't provide accesibility or autonomy to the end user.
  • All of the products are separate and, thus, aren't included in the original Drift plan.
  • It does not seem to filter out spam, and out-of-country leads seem to get through even though we have filters on them.