Looker

Looker

Looker is a data-discovery app that provides innovative data exploration functionalities for businesses both large and small. With it, they can access a web-based interface where they can easily get real-time insights on their operations via data analytics.

Features

  • APIs for integration into custom or third-party applications
  • Browser-based interface and customizable dashboards
  • Easy to build dashboards that work on any device
  • Drag-and-drop mechanism
  • Collaboration features
  • Extensible modeling language (LookLM) defines dimensions and measures
  • Fully customizable and exportable reports, charts and graphs
  • In-database architecture, so transformations happen at query
  • Live connection to any SQL database, on any infrastructure
  • Modern IDE for agile development and embellishment
  • Powerful tools for real-time data exploration and collaboration

Pricing

Looker provides a custom pricing package by quote.

Free Trial Available

Yes

G2 Score

4.4/5 (out of 1016 reviews)

Reviews (Snippets from G2)

Pros

  • The data it can gather is overall excellent, beneficial with sales and account management day-to-day when reporting out to clients.
  • The best thing about Looker is its adaptive nature, super easy user interface, customizable, and data analytics at your fingertips.
  • Product changes are regular and in line with our biggest remaining pain points. Feels like the product is moving in the right direction.
  • Looker is very easy to use for our non-technical users.
  • Looker is easy to adopt - it's built and structured in a way where most functionalities are intuitive without much training.
  • I think the development is made made easy which is very helpful as a new developer.

Cons

  • I think sometimes there is a lack of though on pushing it to users.
  • The only thing I dislike about Looker is the variety and customisation of the chart.
  • There would be a lot better functionality if we could load CSVs quicker -- thinking it would be an easy integration with Google Cloud Storage.
  • Looker visualizations are not as powerful as other tools. Performance is not so good at times.
  • The menu of logs view isn't practical, you need to use some filters and sometimes the filter doesn't work as expected.
  • Group policy is a problem; the proliferation of overlapping permissions makes it difficult for administrators to determine what an individual can and cannot do.

Looker Alternatives

Google Analytics

Google Analytics

Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position.

Unbounce

Unbounce

Unbounce is a leading landing page and copywriting solution created to help small businesses grow their audience, generate more leads, and increase their sales. It has driven over 1.5 billion conversions and 70,000+ customers. A cloud-based platform, Unbounce offers easy-t0-use builder tools that allow you to create impressive landing and web pages without the need for a web developer.

OWOX BI

OWOX BI

OWOX BI is a powerful business intelligence suite designed for marketing analytics. It helps CMOs plan out their brand, campaign and marketing strategy, capture cost estimates accurately and identify growth opportunities by extracting and consolidating data from a variety of sources for insights.

ClickFunnels

ClickFunnels

Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. This tool simplifies online marketing, selling, and delivery of their products and services by providing users with funnel options that are pre-built for a specific business, product, or service.

Hotjar

Hotjar

Hotjar is an analysis and feedback platform built to help you understand your users better. It gives you the complete visibility and the big picture on how to leverage your website’s user experience and increase both performance and conversion rates.


Optimizely

Optimizely

Optimizely is a system that gives you that opportunity to create and personalize your business website, and streamline users’ experience to boost your good reputation. When it comes to online marketing, it’s all about efficient customer service. If you can optimize your website according to what your customers like, you are in for some serious business.

CallRail

CallRail

CallRail is a call tracking and marketing analytics software for those businesses that rely on new customers, quality phone calls and leads, for growth. Call recording allows easily qualifying leads, improving customer service and coaching the staff. The software also makes it easier to review and annotate phone calls.

LeanData

LeanData is the leader in Matching, Routing and Engagement solutions. It connects data to the right people, so reps get the leads, contacts, accounts and opportunities they need to close more deals and drive more revenue, faster.

CrazyEgg

CrazyEgg

Crazy Egg lets you visualize your website's visitors through a heatmap. A heatmap is an easy way to understand what users want, care about and do on your site by visually representing their clicks - which are the strongest indicators of visitor motivation and desire. A Crazy Egg heatmap lets you collect more than 88% of the data you would using a traditional eye-tracking process.

Buzzstream

Buzzstream

BuzzStream helps you manage word-of-mouth marketing campaigns that create buzz, build links, and traffic your website by helping you "be found" via inbound marketing channels.